Progetto Tu.Tuscia (TUrismo ed Imprese per la TUSCIA)
CUP J38J23000710003
The Tu.Tuscia project has represented an extraordinary opportunity to enhance the Tuscia region, transforming it into a destination of excellence for tourism. Thanks to the close collaboration between Confcooperative Lazio Nord, the Europa Desk, and Athena Srl, the initiative has successfully engaged local cooperatives, highlighting the region’s cultural, natural, and gastronomic excellence.
From the beginning, the vision was clear: to create a bridge between local realities and tourism, fostering a sustainable and collaborative approach that could generate positive economic impacts for the community.
Objectives and Strategy
At the heart of the project were ambitious yet concrete objectives:
- Open new paths for local cooperatives, introducing them into the tourism market with a structured and competitive offer.
- Design authentic and innovative experiences capable of capturing the interest of both local and foreign visitors.
- Promote a sustainable tourism model, capable of respecting the environment and enhancing local traditions.
- Enhance the visibility of the cooperatives through modern communication and marketing tools.
These objectives were pursued with an inclusive and participatory approach, centered around the organization of technical workshops that served as the core of planning and implementing activities.
A path of engagement and collaboration
The participation of the cooperatives was the true driving force of the project. Among the entities involved, each contributed its added value:
- La Regina di Sutri, with its production of unique beans, has shown how agriculture can be a strength of experiential tourism.
- Oleificio Garibaldina, with its blend of flavor and tradition, provided a concrete example of hospitality and taste.
- Le Orie, specializing in the collection and sale of the “rossa del Cicolano” chestnut, has showcased the connection between biodiversity and high-quality products.
- The CORAV Consortium, one of the main players in the potato and legume sector of Upper Lazio, has demonstrated the strength of local supply chains.
- The Chia Waterfall Park, a place of extraordinary beauty, has embodied the union of nature and culture.
- Le Muse, with their restaurant in Greccio, have been able to tell the story of the first Nativity scene through taste.
- The VEL Cooperative, with the cultivation of Aronia melanocarpa and honey production, has demonstrated how innovation can coexist with tradition.
Technical workshops: a think tank
Five technical workshops were the driving force of the project. In an atmosphere of open and constructive dialogue, cooperatives and tourism intermediaries explored the opportunities offered by the territory. The discussions touched on crucial topics to define even more representative tourist routes of the area:
- How to define prices and offers, balancing quality and accessibility.
- What services to include to enrich the tourist experience.
- How to manage logistics and ensure impeccable hospitality.
These meetings not only produced concrete solutions but also strengthened the spirit of collaboration among the participants, creating a solid network ready to support the project.
A journey between promotion and innovation
Promotion was a central element of the project. Thanks to the work of a professional videographer, the cooperatives were able to tell their story through engaging videos that captured the essence of the territory. These videos and the photographic material produced were handed over to the partner cooperatives to improve the quality of their digital products and promote their activities. At the same time, a graphic designer transformed the tourist packages into visually appealing products, ready to be launched on the market. Equally important was the contribution of the new website of Confcooperative Lazio Nord, which provided a modern and dynamic showcase for the tourist packages and updates on the project. Social media, with the creation of a new Instagram page and increased activities on Facebook, also played a crucial role in reaching a broader audience.
Experiences that unite
One of the most significant moments of the project was the arrival of a group of visitors from Turkey. This experience demonstrated the concrete value of the work done: the cooperatives warmly welcomed the guests, offering them an authentic taste of the experiences designed. The joy and curiosity of the visitors, along with the satisfaction of the cooperatives, were a tangible proof of the success of the initiative.
Conclusions
The Tu.Tuscia project was much more than just a tourism promotion exercise. It was a collective journey, where tradition, innovation, and collaboration intertwined to create something unique. The results speak for themselves: high-quality tourist packages, a stronger and more visible network of cooperatives, and a territory presenting itself to the world with new energy. But the true success was the spirit that fueled every phase of the project: the belief that by joining forces, it is possible to do much more than promote a region. A community can be created.
